Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision

Authors

  • Penny Sukma Nuryanti Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia
  • Budi Istiyanto Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia

Keywords:

product quality, brand ambassadors, product design, lifestyle, purchasing decisions

Abstract

This research is motivated by the smartphone market which is increasing and more and more is interested in smartphone products, so that it becomes one of the backgrounds of Oppo smartphones to take part in enlivening the smartphone market. The purpose of this study was to determine the effect of product quality, brand ambassadors, product design and lifestyle on purchasing decisions for the Oppo smartphone. The research method used is quantitative research methods. The determination of the samples number are using Rao Purba formula and obtained a sample of 96 respondents. The results show that there is a positive and significant influence between product quality, brand ambassadors, product design and lifestyle on purchasing decisions for Oppo brand smartphones.

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Published

2020-07-13

How to Cite

Nuryanti, P. S., & Istiyanto, B. (2020). Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision. International Journal of Seocology, 1(03), 121–125. Retrieved from https://seocologi.com/index.php/seocology/article/view/13