STRATEGI PROMOSI MELALUI MEDIA SOSIAL UNTUK PRODUK UMKM DI KECAMATAN GAJAH MUNGKUR SEMARANG

Abstract

In Indonesia, the majority of ongoing forms of entrepreneurship are in the form of MSMEs (Micro, Small and Medium Enterprises). With the contribution of MSMEs, the economy in Indonesia is expected to create community welfare by creating jobs. It is necessary to pay attention to MSME business actors in realizing the success of their business, namely by thinking about promotional strategies in increasing sales of their business products. MSME actors in Gajah Mungkur Sub-district, Semarang, are experiencing a crucial problem in promoting their products. MSME actors do not understand how to make promotional strategies through social media. The purpose of implementing this Community Service training is to provide understanding and insight into promotional strategies through social media for MSME products in the community in the Gajah Mungkur District, Semarang. The method used in this training is to provide skills and practice making promotional strategies in the form of using interesting content. Evaluation of the final results of this training activity can be concluded that participants as business actors who have MSME products can understand and make promotional strategies through social media in a simple and easy to understand manner. It is hoped that participants will be able to implement this promotion strategy through social media consistently as an effort to increase sales of their business products.