The Effect of Price, Product Quality, and Location on Consumer Buying Interest at Pak Nu's Meatball Stall in Banda Aceh

T. Andi Roza; Gunawan; Syarifah Mauli Masyithah; Musnida; Vilzati Juned

Authors

T. Andi Roza Sabang High School of Economics, Indonesia
Gunawan Sabang High School of Economics, Indonesia
Syarifah Mauli Masyithah Sabang High School of Economics, Indonesia
Musnida Sabang High School of Economics, Indonesia
Vilzati Juned Sabang High School of Economics, Indonesia

Keywords:

Consumer buying interest, price, product quality, location

Abstract

This study aims to analyze the effect of price, product quality, and location on consumer buying interest at Pak Nu's meatball stall in Banda Aceh. The problem that arises is whether price, product quality, and location affect consumer buying interest? Thus, this study aims to determine the effect of price, product quality, and location on consumer buying interest simultaneously or partially. The method used is Multiple Linear Regression Analysis. The results obtained are expected to provide an explanation of the relationship between the independent variables on the dependent variable. The research sample selected according to the criteria amounted to 100 samples. The sampling technique is purposive and the data used is the source of the data used, namely the primary data obtained from the results of filling out the questionnaire. The results of this quantitative study indicate that the price partially has a significant effect on consumer buying interest at Pak Nu's meatball stall in Banda Aceh where the value of t_Count greater than t_table that is t_Count (2,203) > t_table (1,984). Product quality partially affects buying interest at Pak Nu's meatball stall in Banda Aceh where the value of t_Count greater than t_tableThat is t_Count (2,600) > t_table (1,984). Location partially has no effect on buying interest at Pak Nu's meatball stall in Banda Aceh where the value of t_Count greater than t_tablethat is t_count (3,662) < t_table (1,984) price, product quality and location simultaneously affect buying interest at Pak Nu's meatball stall in Banda Aceh where the value of F_countgreater than F_table that is F_count (7,999) > F_table(2,70).

Downloads

Download data is not yet available.

References

Ferdinand. (2011). Pengaruh Kualitas Pelayanan Terhadap Minat Beli. Penerbit Erlangga.

Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Yogyakarta: Universitas Diponegoro.

Hudzaidah. (2018). Pengertian Kualitas Harga Produk. Jakarta Salemba Empat.

Kuncoro, M. (2013). Metode Riset Untuk Bisnis & Ekonomi edisi 4, Jakarta. Erlangga.

Kotler, P & Amstrong, G. (2012). Prinsip-Prinsip Pemasaran Edisi Kedelapan Jilid 2, Jakarta. Penerbit Erlangga.

Kotler, P & Keller. (2019). Manajemen Pemasaran. Edisi 13e. J2. Jakarta: Erlangga.

Lupiyoadi, R. (2015). Praktikum Metode Riset Bisnis, Jakarta, Salemba Empat.

Lupiyoadi. (2011). Manajemen Pemasaran Jasa Teori dan Praktek, Jakarta: Salemba Empat.

Ratnasari, R. T. & Aksa, M. (2011). Manajemen Pemasaran Jasa, Bogor: Ghalia.

Siregar, S. (2014). Metode Penelitian Kuantitatif, Jakarta: Kencana Prenada Media Group), hlm. 46.

Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi, Bandung, Penerbit Alfabeta.

Sugiono. (2011). Metode Penelitian Bisnis, Pendekatan Kuantitatif, Kualitatif dan R & D, Penerbit Alfabeta.

Suliyanto. (2013). Metode Riset Bisnis, Yogyakarta. Penerbit C.V. Andi Untuk Skripsi dan Tesis Bisnis.

Tjiptono, F. (2018). Strategi Pemasaran, Yogyakarta. Penerbit Andi.

Umar, H. (2011). Metode Penelitian Untuk Skripsi Dan Tesis Bisnis, Jakarta. Penerbit PT Raja Grafindo Persada.

Yesi. (2018). Pengaruh Karakteristik Celebrity Endorser Raisa Andriana dalam Iklan Terhadap Minat Beli Konsumen pada Produk Luwak White Koffie. (Studi Kasus pada Mahasiswa/i Jurusan Pemerintahan)