Color Representation in Promotional Design on Indonesian E-commerce Website Interface

Authors

  • Lisa Odillia Faculty of Computers and Design, Selamat Sri University, Indonesia

Keywords:

E-commerce, color theory, corporate identity

Abstract

E-commerce is an effective channel for buying and selling goods and services via the internet. E-commerce can generally be accessed via smartphones and websites. As a visual product, the use of unaesthetic colors will affect the visual appearance of a website. In addition, the design features displayed must also be in accordance with the company's identity. Promotional banners are one of the features that are always updated (updated) in visual appearance, which of course must also be adjusted to the company's identity. Therefore, promotional media in the form of banners is used as an object of analysis to find out whether the colors in the promotional banner design represent the company's identity. This analysis in its elaboration uses the theory of color psychology which is then related to the company profile. The results of the analysis show that there is a match between the color of the banner design and the company profile.

Downloads

Download data is not yet available.

References

Rehatalanit, Y.L.R. (2016). Peran E-commerce Dalam Pengembangan Bisnis. Jurnal Teknologi Industri. Diakses dari situs web https://journal.universitassuryadarma.ac.id/index.php/jti/article/view/764

Annur, C.M. (2020). Ragam Alasan Konsumen Pilih Belanja Online. Databoks. Diakses Pada 20 November 2020. Dari situs web https://databoks. Kata data.co.id/datapublish/2020/11/11/ragam-alasan-konsumen-pilh-berbelanja-online.

Wulandari, W. E. (2021). The Power of Visual. Kementerian Keuangan Republik Indonesia. Selasa, 07 Desember 2021. Di akses dari website https://www.djkn.kemenkeu.go.id/kpknl-balikpapan/baca-artikel/14462/The-Power-of-Visual.html

¬¬¬¬The Basic of Color Psychology: Meaning and Symbolism of Colors. Colorpsichology.org

Downloads

Published

2022-06-25

How to Cite

Odillia, L. (2022). Color Representation in Promotional Design on Indonesian E-commerce Website Interface. International Journal of Seocology, 3(3), 145–152. Retrieved from https://seocologi.com/index.php/seocology/article/view/83